浓缩的公园营造一个由不同主题组成的多元化生活空间体验
A small but diverse parkCreate a diverse living space experienceconsisting of different themes
注入“漫步立体公园”的体验感 ，沿着商业流线，布置各具特色的功能空间及业态，打造丰富购物体验，所到之处惊喜不断。
Highlight the experience of “strolling in stereoscopic park”, arrange different functional spaces and business formats along the commercial streamline, in order to diversify shopping experience, and bring unexpected feelings to everywhere.
“沉浸式体验”离不开场景的打造，“创造一个场景”让顾客流连忘返。当然这不仅是“一个场景”能够创造出来的结果，而是让商业突破了以“物”为出发点的设计思路，转而以“人”为设计的初心。
“Immersive experience” could be best cultivated with scenarios. “Creating a scenario” to grasp customers’ inner heart feelings requires not only “scenario” creation but also breakthrough on replacing the commercial design idea of focusing on “things” by “human-oriented” design intention.
凤凰新天地城市新地标，我们希望打造
“乐活” — 悦人悦己的生活态度；
“潮玩” — 个性十足的潮品+新玩法；
“社群” — 分享乐趣的社群聚场；
“生态” — 会呼吸的PARK STREET。
希望通过与生态自然的链接，打造依附于为野生动物提供栖息和繁衍环境的凤凰湖生态湿地，构建人+自然+艺术+社交等多维度综合空间。
In the new landmark of Fenghuang New World, we want to build
“LOHAS” -- a life style that pleasing ourselves and others;
“Fashionable Play” -- fashionable individualized products + new playing method;
“Community” -- a community for sharing fun;
“Ecology” – relaxing and leisure PARK STREET.
We try to create a Phoenix Lake ecological wetland for habitat and breeding of wild animals in harmony with the ecological nature and construct a multi-dimensional comprehensive space of human + nature + art + social communication.
来自凤凰湖的凤凰，带来了湿地的自然与野生动植物群，共筑潮玩乐活生态社群。
The phoenix from Phoenix Lake brings a LOHAS and fashionable ecological community involving natural wetland and wild flora and fauna.
通过拆解提取凤凰的羽毛造型元素，将其应用于天花，地面，拦河造型之中。
店铺拦河设计采用绿植，LED线性灯带，木纹格栅，铝板，夹胶玻璃等材料，打造出一处自然生态与科技于一体的新潮拦河。
The feather modeling elements of phoenix were extracted by disassembly and applied to ceiling, ground and river modeling.
The river-blocking design in store is realized by plants. A fashionable river-blocking scenario integrated with natural ecology and S & T is created using such materials as LED linear light strips, wood grain grilles, aluminum plates, laminated glass, etc.
凤凰栖息地
Phoenix Habitat
百鸟归巢
Hundred birds return to their nests
商业广场中庭——凤凰栖息地，百鸟归巢，潮流科技感与自然生态相融合，打造多元化沉浸式商业体验空间。
The atrium of commercial plaza —— phoenix habitat, is home to hundreds of birds. With an integration of S & T trend and natural ecology, it brings a diversified immersive commercial experience space.
广场中庭设计静态水池，既可作为休闲座椅，同时也是负一层的采光井，水池周围的百鸟艺术装置，通过上百个独立不同形态鸟类造型 ，朝向二楼设计的凤凰栖息地，正应设计中的——百鸟朝凤。
The static pool is designed in the atrium of the square can be used as leisure seats and serve as lighting well on B1. The artistic modeling of nearly 100 bird sculptures around the pool faces the phoenix habitat at 2F, which echoes with the design of birds facing the phoenix.
凤凰羽翼
Phoenix Wings
标准扶梯采用红色铝板，彩色玻璃，发光灯片，共同造型出凤凰羽翼扶梯。
The standard escalator is designed with red aluminum plate, color glass and luminous lamp pieces to form the effect of phoenix wing.
凤凰火红的颜色，鲜艳的羽翼，轻抚过天际留下一抹印记。南入口门厅白色造型天花板演绎了凤凰的风采，红、黄色立面造型则演绎了凤凰炽热的形象，让人印象深刻。
The phoenix’s fiery red color and bright wings leave a certain mark in the sky. The white ceiling of the south entrance hall best reflects the unique charm of phoenix, while the red and yellow facade typically represents the fiery image of phoenix, leaving a deep impression on visitors.
北侧通道入口半室外的通道连廊，干净简洁的凤凰元素格栅，配上墙面的互动装置，为狭长的廊道增加了趣味性和互动性。
The semi-outdoor corridor at the entrance of the north passage is decorated with clean and concise phoenix element grille and interactive installation on the wall surface to add fun and interaction to the narrow corridor.
东入口通道方案沿用了凤凰尾翼元素，在空间做延续图样演变，让空间元素得以延续，并且使用充满未来感的银光材质体现，让空间更加新潮艺术化。
百鸟归巢自然栖息地
A natural habitat for birds
魔幻森林
Magic forest
二层魔幻森林侧耳倾听自然和人类交流的声音，这声音是自然的风声、雨滴声、喧嚣声、稚嫩的童声，还有百鸟鸣啼声。用声光电智能投影和雕塑艺术结合，创造一场人和自然的艺术交流。
The magic forest design at 2F brings a chance to listen to the sounds of nature, such as the sound of wind and raindrops, and human communication, such as noise and children’s voice. Thecombination of acousto-optic intelligent projection and sculpture art creates an artistic exchange between human and nature.
二层外廊休闲平台，打造百鸟归巢自然栖息地，模仿鸟类巢穴的形态，用自然的语言描绘森林的氛围、气息，打造休闲舒适空间，让人们有地方愿意停下来放松休闲。
The veranda leisure platform at 2F is designed as a natural habitat for birds. It was designed by imitating the shape of bird nests, describing the atmosphere and breath of forest in natural language so as to create a comfortable space where people are willing to stop and relax.
二层内街依旧延续凤凰羽翼简化后的造型设计天花与地面，通过金色的铝格栅材质将空间的质感层次营造得丰富而多元。
The inner street at 2F still follows the style of simplified modeling design ceiling and ground of phoenix wings, and the texture level of the space is made rich and diversified through the golden aluminum grille material.
店铺间隔墙标准采用0.95m宽度栅格搭配凤凰羽翼元素，凸显空间设计主题。
The standard partition wall of the store is designed with 0.95m grid and phoenix wing elements to highlight the theme of space design.
平面图
Plane Figure
